Exklusive Consulting · The Operating Spine
Is your premium store a business, or a very expensive set?
These are the questions I ask on the first day of any engagement with a premium or experimental grocer. They have nothing to do with how the store looks. They're about whether the business underneath it exists.
Answer yes only if it's true today, every day, without a heroic individual making it true. "We're about to" is a no. "Usually" is a no. About five minutes. Nobody sees your answers but you and me.